Application documents

You can use your cover letter to present yourself and stand out from the crowd of other applicants. Apparently employers decide within thirty seconds, whether they are interested in a particular application. For this reason, it is contraproductive to use clichées. Instead, it is more convincing to use a self-confident and authentic style. Demonstrate your own personal strengths and avoid just trying to fit a cover letter template. Create a positive mood and avoid using a conspicuously negative style.

Your cover letter should answer the following questions:

• What is my motivation for this application?
• Why am I a good fit for this position?
• What advantages does the employer have in hiring me?
• How can I make the reader curious enough to want to meet me in person?

The cover letter takes the largest amount of time to prepare but also gives you the greatest degree of freedom in creating it.

Structure
The cover letter is also called the letter of motivation, which is why you generally start with your motivation for writing. The main body addresses the most important qualifications in the job announcement and demonstrates how your skills fit the job requirements. Make sure you include both hard and soft skills! Hard skills include relevant knowledge you have gained during your studies as well as work experience. To be convincing, soft skills should be evidenced by volunteer work, part-time employment, etc. Try to see the situation from the employer’s perspective.

Formal requirements
The cover letter should be no longer than one page. It must have a clear layout and perfect spelling. The cover letter is placed on top of the separate bound application when mailed. The letter also includes the address information, your signature and a subject line. Introductory phrases such as “Re:”, “Regarding”, etc. are omitted.

The curriculum vitae (CV) is well-structured and no longer than one to two pages. It should be as short as possible but as long as absolutely necessary. The anti-chronological order is often preferred, meaning: the most recent events are stated first. The CV must have perfect spelling and have a well-ordered layout. It should answer all questions human resources professionals may have but does not necessarily need to include every station on your career path.

Contents

• Personal information: name, address, phone number, email address, date and place of birth
• Education: schools attended, university studies, thesis topic
• Practical (work) experience: vocational training, internships, relevant part-time jobs, military or voluntary service
• Relevant stays abroad: international internships, language courses, etc.
• Additional qualifications: language skills (level: basic/good/very good/fluent (written/spoken)/business fluent/native), IT-skills, honours and certificates
• Volunteer activities
• Hobbies (optional)
• Place, date, signature

The category titles are just examples. Please choose titles for your CV that fit your personal situation.

Please use only the supporting documents relevant for the advertised position.

• Reference(s) from previous employers
• University examination/degree certificates
• Certificate of qualification for university study (e.g. Abitur) (only needed in the first years of your career)
• Documentation of completed internships relevant to the position
• Certificates for additional qualifications relevant to the position

Employers generally expect the same high level of quality from online applications as from printed ones. Unless otherwise stated in the job announcement, make sure to send your application materials in one to two PDF files that should not exceed three to five MB in total size. The cover letter should be included in one of the PDF files. For your application via email, please remember:

• to use a professional sounding email address.
• to limit use of formatting: choose just one font and do without HTML formatting.
• to send only PDF files.
• to place your attached supporting documents into the right order.
• to check your emails regularly.
• to make sure your inbox has enough space available.

It has become commonplace for businesses to use online application portals to simplify their selection processes. Please note while completing an online application form:

• If possible, fill in all the available application fields.
• Use important key words that relate to the position you are applying for. You can usually also search free text fields, if needed.
• Check your spelling and grammar.
• If you have created an account for yourself, please write down your login information for reference.

Hinzu kommen noch weitere, digitale Bewerbungsformen, die zwar aktuell noch eher als
Ausnahmen gelten, aber an Bedeutung gewinnen.

Dazu zählt besonders die One-Click-Bewerbung, bei der z.B. durch einfaches Hochladen
des Lebenslaufs aus anderen Portalen wie Xing oder LinkedIn die Bewerbung vereinfacht
werden soll.

Weitere digitale Bewerbungsformen sind das mobile Recruiting (z.B. die Optimierung der
Bewerbungsdatenbank fürs Smartphone) sowie bereits vereinzelt die Bewerbung per
Sprachsteuerung und damit komplett ohne den Versand von Bewerbungsunterlagen.

Insgesamt wird bei diesen neuen Bewerbungsformen eine steigende Tendenz beobachtet,
allerdings stellen sie bislang oft lediglich eine Vorstufe im Bewerbungsprozess dar und Du
musst Deine Bewerbungsunterlagen noch nachreichen.